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The CIM Level 4 Certificate in Professional Digital Marketing comprises TWO mandatory modules: Applied Marketing and Planning Campaigns and ONE elective module: Digital Marketing Techniques to gain the full qualification. However, you can choose to complete just one module and gain an award.
Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate.
Applied Marketing (mandatory) – In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.
Planning Campaigns (mandatory) – This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.
Digital Marketing Techniques (elective) – This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.
The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.
One or more of the following is required to gain entry onto this qualification:
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The cost of the CIM Professional Marketing (Digital) is £1500 (payable to the Study Centre). The CIM costs are £150 per assessment (3 in total) and a yearly fee of £65. You should allocate a £40-50 spend on books.