CIM Certificate in Professional Marketing (Digital Marketing)

Cost: £600.00

Qualification Structure

The CIM Level 4 Certificate in Professional Marketing comprises TWO mandatory modules: Marketing and Integrated Communications and ONE elective module: Digital Marketing to gain the full qualification. However, you can choose to complete just one module and gain an award. 

Bite-sized Awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate. 

Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of an elective:

Digital Marketing (elective) - How to apply practical knowledge, including the effective use of a digital marketing toolkit.

Who is it for?

The CIM Level 4 Certifcate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

How will it benefit you?

• Get a unique opportunity to blend practical skills with academic understanding
• Improve your global competitive advantage, increase your confdence and employability
• Keep up with the latest trends and stay ahead in your field
• Invaluable opportunity to network with other marketers
• CIM qualifcations are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualifcation:

• CIM Level 3 Foundation Certifcate in Marketing or any relevant Level 3 qualification
• Any UK degree or international equivalent
• International Baccalaureate (equivalent to NQF Level 3 and above)
• Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4
• If English is not your frst language, English language qualifcation within the last two years

Assessment

• A mixture of exam and assignments based on a given scenario and an organisation of your choice
• Employer-driven, practitioner-based, relevant and appropriate for business needs
• Three assessment sessions per year taking place in December, March/April and June/July

Ways to study

• We differ to many organisations as we offer face-to-face study, with each module delivered over 2 days (during the week)
• We also offer email and phone support after the course

Length of study

• Each module will take 130 – 150 hours notional learning time
• Notional learning time includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

How much does it cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The cost of the CIM Professional Marketing (Digital) is £1500 (payable to the Study Centre). The CIM costs are £140 per assessment (3 in total) and a yearly fee of £55. You should allocate a £40-50 spend on books.

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