CIM Foundation Certificate in Marketing
The CIM Level 3 Foundation Certificate in Marketing comprises ONE mandatory module: Marketing Principles and ONE elective module: Digital Essentials or Customer Communications to gain the full qualification. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full foundation certificate
Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate.
Marketing Principles (mandatory)
The function of marketing and its role in an organisation, as well as how the marketing mix is used to satisfy customer needs.
Customer Communications (elective)
The different customers that organisations have, and ways of communicating with those customers, through building a marketing communications plan.
Digital Essentials (elective)
Provides an understanding of what is meant by digital marketing and the key communication tools used.
Who is it for?
The Foundation Certificate in Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.
It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability. We do, however, ask that if English is not your first language, you provide us with evidence that you have achieved – within the past two years – either an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above. We are prepared to consider other equivalent alternatives.
We use a combination of methods to assess the Foundation Certificate in Marketing. For the Marketing Principles module, there will be an external assessment consisting of a 90 minute online test, in which you answer 50 multiple-choice questions. In the Customer Communications module, the external assessment is a seven page assignment scenario based on a given and organisation of your choice.
Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.
How long will it take to study?
Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:
– Guided learning hours
– Practical and work-based learning – Assessment preparation time
– Assessment time
– Supported self-study time
Each module will take 80-90 hours Notional learning time.
There are three assessment sessions per year within the new CIM qualification.
How much does it cost?
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The cost of the Foundation Certificate is £890 +VAT. The CIM costs are £105 per assessment (2 in total) and a yearly fee of £60. You should allocate a £40-50 spend on books.
What should I do next?
If you would like to book on to the Foundation Certificate in Marketing, please select the cohort you would like to attend and complete the booking form.