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Digital Marketing 101

Bydd y sesiwn hwn yn cael ei gyflwyno yn Saesneg


Cost: £334.80 - £358.80

Learning outcomes

On completion of this 1-day course you will:

  • Understand how to develop a Digital Marketing Plan
  • Know how SEO works and the role content plays
  • Have a clear understanding of the many social media networks and how to use them
  • Understand the role advertising and email plays
  • Have learnt about Google Analytics and the importance of measurement

Who is the Digital Fundamentals course aimed at?

This course is designed for those who want to get a better understanding of digital marketing. It is ideal for those who are new to marketing or those who want to make sure that they are approaching digital marketing correctly and using the right tools. Ideal for companies who need new recruits to get up to speed with the digital marketing landscape.

Modules covered

Module 1 : The Digital Environment

  • What is Digital Marketing?
  • Characteristics of Digital Marketing
  • Customer expectations
  • Online Customer Journey

Module 2 : Developing a Digital Marketing Plan

  • Introduction to PR Smith’s SOSTAC® Planning Framework
  • Carrying out an audit
  • The importance of measurementh

Module 3 : SEO and Content Marketing

  • What is SEO and how does it work?
  • How to rank on Google
  • Developing links
  • The importance of content marketing
  • Google Local and Search Console

Module 4 : Social Media

  • Social Media fundamentals
  • How can organisations use Facebook, Twitter and Instagram effectively?
  • And what about LinkedIn, TikTok and Blogging?
  • Best practice examples are used throughout

Module 5 : Email Marketing and Paid Ads

  • What is online advertising?
  • Google Ads for Search and Display
  • Paid advertising on Social Media
  • What is email marketing?
  • How should you use it?
  • Email platforms

Module 6 : Website Design

  • Website objectives
  • Types of website
  • Aspects of website design
  • Websites and Google

Module 7 : Measuring Digital Marketing

  • What is Google Analytics?
  • What are metrics/dimensions?
  • How do you report on your digital marketing activities?
  • Key elements of GA
  • Creating Goals

Course costs

Our online courses are charged at the Cardiff prices. The standard rates for our in-person courses are as follows: £329 (+VAT) for London courses and £249 (+VAT) for our Cardiff courses (Early bird prices may apply). Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
  • Lunch and refreshments throughout the day (for our in-person courses only)

Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).


Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.


** Please note that we are currently delivering all of our courses ‘live’ through Zoom/WebEx.**

All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.


1 Mawrth 2024, 09:30 - 16:30
Digwyddiad ar-lein

Cost: O £334.80

5 Ebrill 2024, 09:30 - 16:30
Digwyddiad ar-lein

Cost: O £334.80


Trefnydd y digwyddiad

Marketing Tom Media
Regus House, Malthouse Avenue
Cardiff Gate Business Park
CF23 8RU
United Kingdom: Wales

02920 005778
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