Facebook Advertising

Cost: £0.00 - £358.80

What is the Facebook Advertising training course?

On completion of this 1-day course you will:

• Have mastered the skills to create high-performing Social Media Advertising campaign
• Understand how to set up campaigns, ad sets and ads
• Know how to create powerful ads
• Have discovered how to create ad audiences
• Learnt skills for creating great copy
• Gained a good understanding of Facebook Ad policies

Who is the course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing social media accounts. Whether you are involved in Social Media for large corporations, SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Modules Covered

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.

Introduction

• Platform Overview
• Why Facebook Ads?

Set-up

• Requirements
• Business Settings
• Funnel

Creating Campaigns & Targeting

• Structure
• Campaigns
• Ad Sets
• Audiences

Creating Ads

• Tips and Techniques
• Budgets
• Placements
• Optimisation
• Ad Types
• Creating great ads

Management

• Using Facebook dashboard to maximise potential

Other Paid Social Platforms

• Twitter: Structure, targeting and quality scores
• LinkedIn: Structure, campaigns, ads

The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. Throughout this session you will be offered great advice by your tutor.

More information

Our masterclass will be restricted to a maximum of 12 people. This means that we are able to interact more with our clients and spend more time helping them to develop the best possible Google AdWord campaigns.

How much does it cost?

Cardiff - Cost from £299 per day.

London - Cost from £399 per day.

And includes:

• Course materials
  Refreshments and lunch
• Full access to our online knowledge centre with useful documents and links

Discount
Get 15% off course bookings if your organisation is a registered charity (not applicable to Early Bird discounts)
If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).

What should you do next?

To reserve a place, please click the link through our website.  Alternatively, telephone us on 02920 005 778.

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