Gwneud y Mwyaf o Werthiannau Nadolig

Cost: Am ddim

Mae’r Nadolig yn cynrychioli un o’r cyfleoedd gwerthu mwyaf y flwyddyn i fusnesau bwyd a diod, ond mae llwyddiant yn aml yn dibynnu ar waith paratoi a wneir fisoedd ymlaen llaw. Bydd y weminar yma yn darparu canllawiau ymarferol ar gynllunio a chyflawni gweithgarwch marchnata Nadolig effeithiol, gan helpu busnesau i wneud y mwyaf o werthiannau tymhorol tra’n osgoi’r straen a’r pwysau munud olaf a all godi yn ystod cyfnodau masnachu prysur.  

 

Gan dynnu ar brofiad helaeth o gefnogi busnesau bwyd a diod o bob maint, bydd y sesiwn yma yn canolbwyntio ar greu cynllun clir a hawdd ei rheoli ar gyfer cyfnod yr ŵyl. Bydd mynychwyr yn dysgu sut i baratoi eu presenoldeb ar-lein, sefyll allan mewn amgylchedd lle mae cystadleuaeth am sylw cwsmeriaid yn cynyddu, a gwneud y defnydd gorau o ddigwyddiadau a marchnadoedd wyneb yn wyneb i ysgogi gwerthiannau uniongyrchol a gwerthiannau tymor hir.  

 

Prif Bwyntiau Allweddol:  

• Sicrhewch fod eich gwefan yn barod ar gyfer y Nadolig drwy optimeiddio cyfraddau trosi, SEO ac optimeiddio ar gyfer chwiliadau AI.  

• Gwella gwelededd eich cynhyrchion tymhorol a’ch ystodau anrhegion ar-lein.  

• Dysgwch sut i ddefnyddio marchnata e-bost, SMS, cyfryngau cymdeithasol a hysbysebu Talu Fesul Clic (PPC) yn effeithiol, efo unrhyw cyllideb.  

• Darganfyddwch sut i sefyll allan yn ystod un o gyfnodau marchnata mwyaf cystadleuol y flwyddyn.  

• Trowch ymwelwyr â marchnadoedd a digwyddiadau yn gwsmeriaid ar-lein yn y dyfodol drwy ddefnyddio codau QR, dolenni olrhain ac awtomeiddio.  

• Datblygwch amserlen marchnata realistig ar gyfer y Nadolig sy’n helpu i atal gorflino a phanig munud olaf.  

• Mynnwch syniadau ymarferol a gweithredadwy y gellir eu haddasu ar gyfer busnesau o wahanol feintiau, sianeli gwerthu a chynulleidfaoedd targed.  

• Gadewch gyda chynllun clir o ba weithgareddau i’w cyflawni a phryd, gan sicrhau bod eich marchnata’n parhau hyd yn oed yn ystod cyfnodau cynhyrchu prysur.  

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.