Mastering Customer Profiling: The Key to Smarter Marketing

Cost: Am ddim

I fynychu y weminar yma mae'n rhaid bod yn gynhyrchwr bwyd a diod sydd wedi cofrestru gyda rhaglen Cywain. Mae rhaglen Cywain yn cynnig cymorth o ansawdd uchel i gynhyrchwyr bwyd a diod, sy’n amrywio o fusnesau micro a bach i faint canolig, ar gyfer bob cam o’u siwrnai twf. . Cliciwch yma i Gofrestru.

Nid yn unig yw deal eich cwsmeriaid yn ymarfer da — mae’n hanfodol ar gyfer marchnata effeithiol ac effeithlon sy’n darparu canlyniadau gwirioneddol.

Mae llawer o fusnesau’n cael trafferth cyrraedd y cynulleidfaoedd cywir oherwydd nad ydynt wedi diffinio’n glir pwy yw eu cwsmeriaid na sut mae eu hanghenion yn wahanol. Heb y categorïau cwsmeriaid cywir a’r mewnwelediadau perthnasol, gall gweithgarwch marchnata fynd yn ddigyfeiriad, yn ddrud ac yn llai effeithiol nag y dylai fod.

 

Mae’r weminar ymarferol yma wedi’i chynllunio ar gyfer busnesau bwyd a diod ledled Cymru sy’n dymuno cryfhau eu sylfeini marchnata. Bydd yn dangos i chi sut y gall categoreiddio cwsmeriaid syml a strwythuredig drawsnewid eich gweithgarwch marchnata — gan eich helpu i dargedu’r bobl gywir, ar yr amser cywir, gyda’r neges gywir.

 

Byddwch yn dysgu:

• Pam fod categoreiddio cwsmeriaid yn hanfodol ar gyfer marchnata modern
• Sut i nodi gwahanol grwpiau cwsmeriaid ar sail ymddygiad, anghenion a gwerth
• Ffyrdd ymarferol o gasglu mewnwelediadau cwsmeriaid sy’n werth chweil
• Sut i deilwra eich negeseuon marchnata ar gyfer pob categori o gwsmer
• Offerynnau a fframweithiau syml i’ch helpu i segmentu’n gyflym ac yn effeithiol

 

Byddwch yn gadael gyda chamau clir, ymarferol i fireinio eich categorïau cwsmeriaid a chynyddu effaith eich marchnata — gan eich helpu i ddenu mwy o’r cwsmeriaid rydych chi eu heisiau ac adeiladu perthnasoedd cryfach gyda’r rhai sydd gennych eisoes.

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.