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Cost: Free
Using Welsh in Business – What’s in it for me?
Did you know that using the Welsh language can attract NON-Welsh speakers to your company?
And do you know it’s easy enough to use Welsh even if you don’t speak the language?
During a 40minute online session you will hear from the executive chair of one of the UK’s largest TV production companies and other business owners about the advantages they have experienced by operating bi-lingually.
An expert in how minority languages around the world use bilingualism in marketing will also share insights, and in the company of event host Rebecca Hayes from www.sgript.cymru you will gain information on how your brand can implement practical solutions to benefit from using Welsh.
The sessions will include –
- Interviews with customers & businesses
- Video clips with bilingual business owners
- Testimonies from business owners about their experience
- Testimonies from Local Authorities
- An interview by a marketing expert who explains why the Welsh language is a valuable business tool.
- Vox pops by users/shoppers.
- Statistics re: consumer opinion about the Welsh language/socio-economic background of bilingual/monolingual shoppers.
- Supply chain opportunities
The sessions will look at real time examples of high-profile business owners in Wales, and the advantages of being bilingual.
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