AI Implementation for Marketing and Customer Acquisition, GEO Focus

Cost: Free

Summary

A three-hour practical workshop on AI Implementation for Marketing and Customer Acquisition, with a focus on Generative Engine Optimisation (GEO). AI is changing how customers discover and buy, and this session shows you what that means for your business. You will learn the difference and overlap between SEO and GEO, how AI systems find and cite sources, and where AI can support audience research, positioning, content, campaigns, lead generation and conversion. You will leave with a simple framework for deciding where AI can create the greatest marketing impact for your business.

What will the event cover?

A hands-on, practical session taking you from what has changed in AI-driven search right through to a plan you can act on. The day runs as follows:

• 10:00 to 10:20: AI, search and customer acquisition, what has changed and what it means for SMEs
• 10:20 to 10:50: Practical AI marketing workflow, customer research, positioning, messaging and campaign ideas
• 10:50 to 11:20: GEO fundamentals, how AI answers are formed, authority, entities, citations and content structure
• 11:20 to 11:30: Break
• 11:30 to 12:10: Live GEO audit and hands-on content exercise, including how to identify gaps and improve answer visibility
• 12:10 to 12:40: AI for lead generation and conversion, outreach, landing pages, nurture, testing and improving calls to action
• 12:40 to 13:00: Build a 30 to 90 day implementation plan, Q&A and commitments

By the end, you will have a clear framework and a 30 to 90 day plan for putting AI to work across your marketing and customer acquisition.

Who is this event for?

All businesses with an online presence, especially those losing visibility on search rankings or seeing a decline in web traffic. Ideal for owners, managers and anyone responsible for marketing who wants to understand how AI is reshaping search and how to stay visible. No technical background required.

Important This event is for small and medium-sized enterprises based in Wales and is restricted to two delegates per business.

Delivered as part of the fully funded AI Awareness and Adoption Programme by Business Wales.

Business Wales is a bilingual service and our events and workshops are available in Welsh and English, on registration please discuss you language preferences.

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