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AI Made Practical: Simple Tools to Support Your Tourism Business
Overview
Cost: Free
A free hands-on workshop, funded by Welsh Government and delivered by MWT Cymru, for tourism and hospitality businesses in Wales.
Following overwhelming demand and excellent feedback from the first round, additional workshops have been scheduled to help even more businesses harness the power of AI. Discover how AI can enhance your marketing, boost your online visibility, and save valuable time on everyday tasks. Businesses that previously attended recorded an average 63% increase in organic website traffic, demonstrating the real-world impact of these practical sessions.
If you’ve heard people talking about “AI” and you’re wondering if it’s worth your time, this workshop is for you.
We’ll show you straightforward, practical ways to use AI tools to create content, connect with customers, strengthen your online presence and help turn enquiries into bookings.
You'll learn how to:
- Create scroll-stopping social media posts that boost attention, engagement, and bookings without spending hours on content.
- Optimise your Visit Wales and Google listings so they’re clear, compelling, and easy for customers and AI search tools to find and choose you!
- Respond quickly to customer questions with friendly, professional messages that build trust and free up your time.
- Save hours on content, updates, and emails, giving you more space to focus on running your business instead of admin.
Who can attend
This workshop is designed for SME and micro tourism and hospitality businesses, whether you’re completely new to AI or already experimenting and want more structure, confidence and practical next steps. To allow as many businesses as possible to attend, places are limited to a maximum of two per business/organisation across the series. A separate booking form must be completed for each attendee.
What to Expect
- This isn’t about complicated tech or buzzwords. It’s about simple, low-cost tools you can start using straight away, with step-by-step guidance, live demos, and hands-on activities throughout.
- We’ll also talk about how small changes like updating your listings or tweaking your website wording, can make a big difference in helping visitors find and trust your business online.
- You’ll leave with clear actions you can take the same day, whether that’s planning your next few posts or making sure your business shows up in the right places.
Want extra help?
Stick around for the optional afternoon session – our Action Lab – where we’ll work with you one-to-one or in small groups to turning what you have learned into immediate, practical action.
AI Workshop details
- 9:30 am for a 10:00 am start
- 1:00 pm – 1:45 pm: A light lunch will be provided
- 2:00 pm: “The Action Lab” (Optional afternoon session)
- 3:30 pm close
These sessions are delivered by an English-speaking presenter and are supported by fully bilingual slides and handouts. If you would prefer to attend a session where you can participate and contribute in Welsh, please register your interest here.
These workshops are fully funded by Welsh Government. Workshops are delivered by MWT Cymru, a not-for-profit organisation that’s been helping tourism businesses in Wales for over 30 years. MWT Cymru specialise in simple, effective ways to boost your visibility and make digital marketing less stressful.
Booking information
Although these sessions are free of charge, places are limited and in high demand. Please only book if you are committed to attending.
Please note: you must click the ‘Book’ button on the registration form to complete your booking. You will then receive an automated confirmation email with a reference number. If you do not receive this email, your place has not been reserved.
If you are unable to attend any of the workshops currently scheduled, please indicate your preferred location for possible future sessions here.
Dates and venues
There are no spaces left on this event but you can add yourself to the reserve list.
There are no spaces left on this event but you can add yourself to the reserve list.
Special Conditions
Please note: the AI workshops will be delivered in English, supported by bilingual slides.
To allow as many businesses as possible to attend, places are limited to a maximum of two per business/organisation across the series. A separate booking form must be completed for each attendee.
Although these sessions are free of charge, places are limited and in high demand. Please only book if you are committed to attending.
Please read the Welsh Government privacy notice which tells you what to expect when you provide us with your personal information.
Terms
For the way Business Wales handles your information, see here. If you book a place on a Business Wales or Welsh Government event, we may use the information you provide to offer you personalised or local services, to notify you of changes to our service, to ask your opinions and to help us to improve our services.
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The information you provide as part of the booking will be retained for up to 0 days after the event has ended.
Event organiser
Visit Wales
Welsh Government/Llywodraeth Cymru
Sarn Mynach
Llandudno Junction/Cyffordd Llandudno
Conwy
L31 9RZ
United Kingdom