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AI Made Practical: Simple Tools to Support Your Tourism Business

Overview

Cost: Free

A free hands-on workshop, delivered by MWT Cymru on behalf of the Welsh Government, for tourism and hospitality businesses in Wales.

Running a business is hard enough without trying to keep up with the latest tech. If you’ve heard people talking about “AI” and you’re wondering if it’s worth your time – this workshop is for you.

We’ll show you real, practical ways to use AI tools like ChatGPT to save time, attract more customers, make your business stand out and help convert interest to bookings:

  • Create scroll-stopping social media posts that boost attention, engagement, and bookings without spending hours on content.
  • Optimise your Visit Wales and Google listings so they’re clear, compelling, and easy for customers and AI search tools to find and choose you!
  • Respond quickly to customer questions with friendly, professional messages that build trust and free up your time.
  • Save hours on content, updates, and emails, giving you more space to focus on running your business instead of admin.

Who can attend 

This workshop is designed for SME and micro tourism and hospitality businesses, whether you’re completely new to AI or already experimenting and want more structure, confidence and practical next steps. To allow as many businesses as possible to attend, places are restricted to a maximum of two per business/organisation.

What to Expect

  • This isn’t about complicated tech or buzzwords. It’s about simple, low-cost tools you can start using straight away, with step-by-step guidance, live demos, and hands-on activities throughout.
  • We’ll also talk about how small changes like updating your listings or tweaking your website wording, can make a big difference in helping visitors find and trust your business online.
  • You’ll leave with clear actions you can take the same day, whether that’s planning your next few posts or making sure your business shows up in the right places.

Want extra help?

Stick around for the optional afternoon session – our Action Lab – where we’ll work with you one-to-one or in small groups to turning what you have learned into immediate, practical action.

AI Workshop details

  •  9:30am for a 10am start
  • 1pm – 1:45pm: A light lunch will be provided
  • 1:45 pm: “The Action Lab” (Optional afternoon session)
  • 3:30pm close

These workshops are fully funded by Welsh Government. Workshops are delivered by MWT Cymru, a not-for-profit organisation that’s been helping tourism businesses in Wales for over 30 years. MWT Cymru specialise in simple, effective ways to boost your visibility and make digital marketing less stressful.

Dates and venues

Showing 1 - 10 of 14 View all

17 February 2026, 09:30 - 15:30
Welsh Government office, Carmarthen, SA31 3BT

Cost: Free

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There are no spaces left on this event but you can add yourself to the reserve list.

18 February 2026, 09:30 - 15:30
Welsh Government Office, Swansea, SA4 9NX

Cost: Free

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There is only 1 space left on this event.

Book now to avoid disappointment

24 February 2026, 09:30 - 15:30
Llangorse Multi-Activity Centre, Brecon, LD3 7UH

Cost: Free

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There are no spaces left on this event but you can add yourself to the reserve list.

25 February 2026, 09:30 - 15:30
Welsh Government office, Merthyr Tydfil, CF48 1UZ

Cost: Free

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2 March 2026, 09:30 - 15:30
STEAM Academy, Bridgend, CF35 5LG

Cost: Free

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3 March 2026, 09:30 - 15:30
Tramshed Tech, Barry, CF62 5QT

Cost: Free

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10 March 2026, 09:30 - 15:30
Holiday Inn Express, Newport, NP10 8BB

Cost: Free

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11 March 2026, 09:30 - 15:30
The Angel Hotel, Abergavenny, NP7 5EN

Cost: Free

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There are no spaces left on this event but you can add yourself to the reserve list.

17 March 2026, 09:30 - 15:30
The Cliff Hotel & Spa, Cardigan, SA43 1PP

Cost: Free

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There are no spaces left on this event but you can add yourself to the reserve list.

18 March 2026, 09:30 - 15:30
Bridge Innovation Centre, Pembroke Dock, SA72 6UN

Cost: Free

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There are no spaces left on this event but you can add yourself to the reserve list.

Special Conditions

To allow as many businesses as possible to attend, places are restricted to a maximum of two per business/organisation. Please remember, you'll need to complete a separate booking for each person.

Please read the Welsh Government privacy notice which tells you what to expect when you provide us with your personal information.

Terms

For the way Business Wales handles your information, see here. If you book a place on a Business Wales or Welsh Government event, we may use the information you provide to offer you personalised or local services, to notify you of changes to our service, to ask your opinions and to help us to improve our services.

Websites that we link to are likely to have Terms and Conditions that are different from ours. Do not assume that our Terms and Conditions apply to other websites.

Event organiser

Visit Wales
Welsh Government/Llywodraeth Cymru
Sarn Mynach
Llandudno Junction/Cyffordd Llandudno
Conwy
L31 9RZ
United Kingdom


0300 062 2418
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