CIM Certificate in Professional Digital Marketing (Virtual Class)

Cost: £600.00

Qualification Structure

The CIM Level 4 Certificate in Professional Digital Marketing comprises TWO mandatory modules: Applied Marketing and Planning Campaigns and ONE elective module: Digital Marketing Techniques to gain the full qualification. However, you can choose to complete just one module and gain an award. 

Bite-sized Awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate. 

Applied Marketing (mandatory) – In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.

Planning Campaigns (mandatory) – This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.

Digital Marketing Techniques (elective) – This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.

Who is it for?

The CIM Level 4 Certificate in Professional Digital Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

How will it benefit you?

• Get a unique opportunity to blend practical skills with academic understanding
• Improve your global competitive advantage, increase your confidence and employability
• Keep up with the latest trends and stay ahead in your field
• Invaluable opportunity to network with other marketers
• CIM qualifications are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification:

• CIM Level 3 Foundation Certificate in Marketing or any relevant Level 3 qualification
• Any UK degree or international equivalent
• International Baccalaureate (equivalent to NQF Level 3 and above)
• Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4
• If English is not your first language, English language qualification within the last two years

Assessment

• A mixture of exam and assignments based on a given scenario and an organisation of your choice
• Employer-driven, practitioner-based, relevant and appropriate for business needs
• Three assessment sessions per year taking place in December, April and July

Ways to study

• We differ to many organisations as we offer face-to-face study, with each module delivered over 2 days (during the week)
• During the pandemic all courses are offered online.
• We also offer email and phone support after the course

Length of study

• Each module will take 130 – 150 hours notional learning time
• Notional learning time includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

How much does it cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The cost of the CIM Professional Marketing (Digital) is £1500 (payable to the Study Centre). The CIM costs are £150 per assessment (3 in total) and a yearly fee of £65. You should allocate a £40-50 spend on books.

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