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Cost: £0.00 - £594.00
The qualification comprises ONE mandatory module: Marketing Principles and ONE elective module: Digital Fundamentals (we only offer the Digital option) to gain the full qualification. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full foundation certificate.
Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate.
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of examination. The examination will comprise multiple choice questions to be completed in a controlled assessment.
Unit 1: Discovering marketing
– Describe the role and function of marketing within organisations
– Explain the factors that influence consumer behaviour
Unit 2: The marketing environment
– Identify the key components of the marketing environment
– Know how to collect relevant information about the marketing environment
Unit 3: The marketing mix
The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of a portfolio/ assignment. By the end of this module you should be able to:
Unit 1: Fundamentals of Digital Marketing
Understand the impact of digital technology on marketing activities (15%)
Understand the effect of digital technology on customers (15%)
Unit 2: Digital Marketing Tools
Understand the use of digital marketing tools (20%)
Outline the development of digital marketing content (20%)
Unit 3: Developing Digital Communications Campaigns
Know how to develop digital marketing communications campaigns (20%)
Understand how to measure digital marketing communications campaigns (10%)
The Foundation Certificate in Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.
It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability. We do, however, ask that if English is not your first language, you provide us with evidence that you have achieved – within the past two years – either an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above. We are prepared to consider other equivalent alternatives.
We use a combination of methods to assess the Foundation Certificate in Marketing. For the Marketing Principles module, there will be an external assessment consisting of a 90 minute online test, in which you answer 50 multiple-choice questions. In the Customer Communications module, the external assessment is a seven page assignment scenario based on a given and organisation of your choice.
Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.
Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:
– Guided learning hours
– Practical and work-based learning – Assessment preparation time
– Assessment time
– Supported self-study time
Each module will take 80-90 hours Notional learning time.
There are three assessment sessions per year within the new CIM qualification.
Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.
The cost of the Foundation Certificate is £990 +VAT. The CIM costs are £105 per assessment (2 in total) and a yearly fee of £65. You should allocate a £40-50 spend on books.
If you would like to book on to the Foundation Certificate in Marketing, please select the cohort you would like to attend and complete the booking form.