Crafting the Perfect Pitch: Dos, Don’ts & Investor Insights

Cost: Free

Securing investment isn’t just about having a good idea — it’s about delivering a pitch that grabs attention and sticks.  This session will share top tips, dos and don’ts, and real-world insight on how to pitch with confidence and clarity. We’ll look at how to structure your story, what investors pay attention to, and how to avoid common pitfalls. Whether you’re new to pitching or looking to sharpen your delivery, you’ll leave with practical advice to make your pitch stand out for all the right reasons.
This practical session will cover:
•    How to structure a clear and compelling pitch
•    The key things investors listen for
•    Common pitching mistakes — and how to avoid them
•    Tips for building confidence and presence in the room (or on screen)
•    How to adapt your pitch for different types of investors
•    What to do after the pitch to keep momentum going

Anna Roberts is a Chartered Surveyor turned tech founder, and the creator of SelfStorageBooker.com—helping people nationwide find and book storage quickly. With 20+ years building and advising businesses, she’s pitched, raised investment, survived the messy bits, and knows how to translate investor-speak into real-world steps. Expect practical tips, honest stories, and zero fluff—just what you need to approach investors with confidence.

This event is delivered by Business Wales on behalf of the Welsh Government

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