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Developing a Marketing Strategy
Overview
Cost: Free
An interactive workshop that provides delegates with the necessary tools and information to form and implement a marketing strategy for their own organisation.
At the end of the programme, each participant will have an understanding of:
- Market research techniques and key principles
- Key promotional tactics that make up the promotional mix – advertising, sales, PR and personal selling
- A marketing strategy – the competition, the marketplace, the external environment
They will also be given an opportunity to identify:
- Target audiences
- Market segments
- Audience needs and the relevant benefits
- Unique selling points
- An effective and relevant promotional message for each segment
This event is delivered by Business Wales on behalf of the Welsh Government.
Dates
Special Conditions
Business Wales is a bilingual service and our events and workshops are available in Welsh and English, on registration please discuss you language preferences.
Terms
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