Email Marketing: Grow your Audience, Nurture Leads, Drive Sales

Cost: Free

Turn subscribers into customers and customers into loyal fans.  

Email marketing remains one of the most effective and affordable ways to connect with customers, increase sales, and keep your business front of mind. But knowing where to start can often feel overwhelming.  

 

What you’ll learn:  

• How to understand your audience and create targeted email campaigns that resonate
• Simple ways to build an engaged mailing list, including compliant data capture methods, website pop-ups, lead ads, and event sign-ups
• How to choose the right email marketing platform for your business
• Tips for writing compelling subject lines and email copy that encourage opens and clicks
• How to use templates to save time and ensure your emails look great on both mobile and desktop
• Creating content that drives sales and enquiries while balancing storytelling, value, and promotion
• An introduction to audience segmentation and how to tailor messages to different customer groups
• Understanding your email performance data and using insights to improve future campaigns 

 

Whether you’re completely new to email marketing or want to improve your current approach, you’ll leave with practical tips, simple tools, and clear next steps you can apply straight away.   By the end of the session, you’ll have the confidence to build an engaged mailing list, create effective email campaigns, and use email marketing consistently to support your business growth.  

 

This session will be delivered by Sam Jones, a Senior Digital Marketing Specialist at InSynch with over 8 years’ experience delivering digital marketing training to Welsh food and drink businesses, both online and face-to-face.  

 

Insynch have delivered a large number of webinars to food and drink businesses, including for Cywain and Food and Drink Wales, working with hundreds of food and drink businesses, from start-ups to well-known brands. Added to this, Insynch have hosted over 1,000 group training sessions and webinars, delivering highly valuable, easy-to-digest information that attendees can apply immediately. They skip the jargon to provide practical and manageable strategies that work.

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.