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Facebook Ads 101


Cost: £0.00 - £358.80

Learning outcomes

On completion of this 1-day course you will:

  • Have mastered the skills to create high-performing Social Media Advertising campaign
  • Understand how to set up campaigns, ad sets and ads
  • Know how to create powerful ads
  • Have discovered how to create ad audiences
  • Learnt skills for creating great copy
  • Gained a good understanding of Facebook Ad policies

Who is the Facebook Ads course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing social media accounts. Whether you are involved in Social Media for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Facebook Ads modules covered

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.t

Module 1 : Introduction to Facebook Ads

  • Platform Overview
  • Why Facebook Ads?

Module 2 : Facebook Ads set up

Module 3 : Creating Facebook Ad Campaigns

  • Requirements
  • Business Settings
  • Funne

Module 4 : Creating Ads

  • Tips and Techniques
  • Budgets
  • Placements
  • Optimisation
  • Ad Types
  • Creating great ads

Module 5 : Management

  • Using Facebook dashboard to maximise potential

Module 6 : Creating your campaign

The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. Throughout this session you will be offered great advice by your tutor.

Who is your tutor on this course?

Your tutor on this intensive, 1-day course is a Facebook Ads professional with many years’ experience working with the foremost paid search, social media advertising and ecommerce agencies in the country. He is a Google Certified Professional and has managed budgets of £2m+/year for PPC campaigns and has worked with 100’s of clients from many different industries and sectors: SME’s, large corporations, charities, councils, government departments and sports organisations.

Course costs

Our online courses are charged as follows:  £299 (+VAT), though Early bird prices may apply. Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.

Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).


Courses start at 9.15 am but we ask people to sign in to Zoom by 9.10 am. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon.


All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.


22 March 2024, 09:15 - 16:30
Online event

Cost: From £0.00

19 April 2024, 09:15 - 16:30
Online event

Cost: From £0.00


Event organiser

Marketing Tom Media
Regus House, Malthouse Avenue
Cardiff Gate Business Park
CF23 8RU
United Kingdom: Wales

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