Future-Proof Your Business: The Competitive Edge of Healthier Options

Cost: Free

Attendees of this webinar must be food and drink producers who are registered with the Cywain programme. The Cywain programme offers high-quality support to food and drink producers, from start-ups to micro, small and medium size businesses. Click here to Register.

 

Is your business ready to thrive in a rapidly changing market? Consumer demand and government policy are shifting towards healthier food and drink options faster than ever before. And with increasing demand from retail and foodservice as a result of the expectation on them to play their part in improving diets, this session will reveal how embracing health isn’t just a regulatory compliance measure, it can also provide a major competitive advantage, whatever your product offers. This isn’t only relevant to those with obvious ‘health’ products, but adding a reduced-sugar version of your current brownies range, for example, can make a difference.

 

Why Attend? 

• Navigate Policy: Get a clear understanding of the regulatory landscape and the shifting positions of Government, Retailers, and Foodservice Operators.
• Secure Market Share: Learn how to tap into the growing segment of health-conscious shoppers and make your products matter to all consumers.
• Innovate with Confidence: Discover the practical support available from the Helix Programme for new product development and reformulation.

 

Session Overview:

This webinar covers the full strategic and technical journey of integrating Health into your business model:

 

• Why is Health on the Agenda?: Understand the economic and societal drivers making health a non-negotiable part of the food business today
• The Market Reality: How many shoppers are really dialled into Healthy Eating? And why do healthier products matter for the rest? We’ll break down the true consumer landscape
• How is Health Measured in Food? An explanation of the metrics and standards used to assess product health
• Building a Healthier Portfolio:  Hear about a range of food and drink brands who have successfully added healthier options into their range 
• GLPI Making an Impact:  A look at how the GLPI is influencing trade buyers’ listing and ranging decisions. 
• Your Health Strategy: Practical steps on how your business should think about Health
• Accessing Support – The Helix Programme:  Learn about the funded technical support offered by the Helix Programme to develop healthier product options.

 

** A webinar organised by Cywain in collaboration with the Food & Drink Wales Insight Programme and Helix Programme. **

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.