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Google Ads (AdWords) 101


Cost: £334.80 - £358.80

Learning outcomes

On completion of this 1-day course you will:

  • Understand the Google Ads interface
  • Know how to find/use keywords
  • Know how to navigate and use the campaign, ad group, ads, keywords and other features
  • Be confident in targeting
  • Understand the various ad types
  • Have an appreciation of of and when to use the Google display network
  • Learn how to effectively bid

Google Ads Modules covered

Part 1 is focused on the theory of Google Ads.

Module 1 : What is PPC?

  • A brief overview

Module 2 : Google Search and best practices

  • How to Compete
  • Keywords & Adverts
  • Account Structure
  • Targeting

Module 3 : Google Display basics and best practices

  • Campaign settings
  • Targeting
  • Ad Types
  • How to Create Effective Banner Ads

Module 4 : Linking PPC and Analytics

  • Why do it?
  • How to do it.

Module 5 : What works and doesn't in PPC?

  • Discussion (and quiz) on best practice in Google Ads

Module 6 : Q&A

  • Review of the first session and chance for questions.

The rest of the day is focused on the practical application of what you have learnt

Module 7 : Account extensions

  • Keyword Research
  • Structure
  • Implementing best practices
  • Creating Ads
  • Ad Extensions

Module 8 : Terminology and the Key Metrics to Measuring Success

  • How can you measure the success of your campaigns?

Module 9 : Google Ads Editor

  • Final question and answer session to make sure all is clear

Who is the course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing Google Ads accounts. Whether you are involved in using Google Ads for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Course costs

Our online courses are charged as follows:  £299 (+VAT), though Early bird prices may apply). Prices include:

  • Slides for the day.
  • Access to our password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.

Get 10% off course bookings:

  • if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).


Courses start at 9.15 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.


All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your office or home, via desktop or tablet. These courses are limited to a maximum of 8 people. Learn more about Virtual Classrooms.


15 March 2024, 09:15 - 16:30
Online event

Cost: From £334.80

26 April 2024, 09:15 - 16:30
Online event

Cost: From £334.80


Event organiser

Marketing Tom Media
Regus House, Malthouse Avenue
Cardiff Gate Business Park
CF23 8RU
United Kingdom: Wales

02920 005778
Email | Website