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Google Ads (Virtual Classroom)


Cost: £358.80 - £382.80

Who is the Google Ads  course aimed at?

It is aimed at beginner-intermediate marketing and PR professionals and those who are managing Google Ads accounts. Whether you are involved in using Google Ads for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.

Google Ads Modules Covered

Part 1 is focused on the theory of Google Ads.

What is PPC?

  • A brief overview

Google Search and best practices

  • How to Compete
  • Keywords & Adverts
  • Account Structure
  • Targeting

Google Display basics and best practices

  • Campaign settings
  • Targeting
  • Ad Types
  • How to Create Effective Banner Ads

Linking PPC with Analytics

What works and what doesn’t in PPC

Q & A

The rest of the day is focused on the practical application of what you have learnt

Account building

  • Keyword Research
  • Structure
  • Implementing best practices
  • Creating Ads
  • Ad Extensions

Terminology & the Key Metrics to Measuring Success

Google Ads Editor


Course costs

Cardiff – AdWords 101 costs from £299 per day (Standard Price £319) .

London – AdWords 101 costs £379 per day (Standard Price £399)

And includes:

  • Course materials
  • Refreshments and lunch
  • Full access to our online knowledge centre with useful documents and links


Courses start at 9.00 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know


** Please note that during the Covid-19 pandemic we will be delivering all of our courses ‘live’ through Zoom/WebEx.**

Dates and venues

16 November 2021, 09:15 - 16:30
Liberty Marketing Offices, Cardiff, CF14 5GJ

Cost: From £358.80

View venue


Event organiser

Marketing Tom Media
Regus House, Malthouse Avenue
Cardiff Gate Business Park
CF23 8RU
United Kingdom: Wales

Email | Website