Google Ads (Virtual Classroom)
Cost: £358.80 - £382.80
Who is the Google Ads course aimed at?
It is aimed at beginner-intermediate marketing and PR professionals and those who are managing Google Ads accounts. Whether you are involved in using Google Ads for SME’s, councils, charities, the NHS or education departments, you should find this course of particular interest.
Google Ads Modules Covered
Part 1 is focused on the theory of Google Ads.
What is PPC?
- A brief overview
Google Search and best practices
- How to Compete
- Keywords & Adverts
- Account Structure
Google Display basics and best practices
- Campaign settings
- Ad Types
- How to Create Effective Banner Ads
Linking PPC with Analytics
What works and what doesn’t in PPC
Q & A
The rest of the day is focused on the practical application of what you have learnt
- Keyword Research
- Implementing best practices
- Creating Ads
- Ad Extensions
Terminology & the Key Metrics to Measuring Success
Google Ads Editor
Cardiff – AdWords 101 costs from £299 per day (Standard Price £319) .
London – AdWords 101 costs £379 per day (Standard Price £399)
- Course materials
- Refreshments and lunch
- Full access to our online knowledge centre with useful documents and links
Courses start at 9.00 am, though we ask delegates to arrive at the venue by 8.45 am (for our virtual classes we ask people to sign in to Zoom by 9.00 am). The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know
** Please note that during the Covid-19 pandemic we will be delivering all of our courses ‘live’ through Zoom/WebEx.**