How to Write a Winning Tender as a Startup business webinar

Cost: Free

This beginner-level course is designed to help people write clear, well-structured tender responses that score well. It focuses on understanding what buyers want, how evaluators assess tenders, and how to answer questions clearly and concisely. Participants will learn a simple, practical approach to structuring responses, tailoring answers to the client, and writing in a way that is easy to read and easy to score. By attending this course, participants will:

Understand exactly what buyers are looking for

Understand how evaluators assess tender responses and award marks

Know how to structure responses that are easy to read and easy to score

Answer tender questions clearly, fully, and with confidence

Write concise, focused responses that stay on point

Presenter Bio - Laura Danter

I created the Tender Coach to support businesses who want to feel more capable and confident when it comes to tendering. I work with businesses that know they’re good at what they do, but struggle to translate that into strong, clear tender responses. With over 20 years of hands-on experience in bid and tender management, I’ve seen how overwhelming the process can feel, but I’ve also seen how much easier it becomes with the right structure, guidance and understanding. I’ve worked with bid teams of every size, from small, close-knit groups to large international teams, handling everything from quick email submissions to complex tenders shipped in a crate. The bids may differ, but the same basics always matter clarity, compliance, and content that’s easy to read and easy to score. My aim is to help you understand the process, build better habits, and develop skills that stay with you. Through practical training and one-to-one coaching, I support teams to improve how they approach tenders in a way that feels manageable and realistic.

This event is delivered by Business Wales on behalf of the Welsh Government

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