Mastering Customer Profiling: The Key to Smarter Marketing

Cost: Free

Attendees of this webinar must be food and drink producers who are registered with the Cywain programme. The Cywain programme offers high-quality support to food and drink producers, from start-ups to micro, small and medium size businesses. Click here to Register.

Understanding your customers isn’t just good practice — it’s essential for effective, efficient marketing that actually delivers results.

 

Many businesses struggle to reach the right audiences because they haven’t clearly defined who their customers are or how their needs differ. Without the right customer categories and insights, marketing activity can become unfocused, costly and less impactful than it should be.

 

This practical webinar is designed for food and drink businesses across Wales looking to strengthen their marketing foundations. It will show you how simple, structured customer categorisation can transform your marketing activity — helping you target the right people, at the right time, with the right message.

 

You’ll learn:

• Why customer categorisation is essential for modern marketing
• How to identify different customer groups based on behaviours, needs and value
• Practical ways to gather meaningful customer insights
• How to tailor your marketing messages to each customer category
• Simple tools and frameworks to help you segment quickly and effectively

 

You’ll leave with clear, actionable steps to refine your customer categories and boost the impact of your marketing — helping you attract more of the customers you want and build stronger relationships with the ones you already have.

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.