Maximising your Christmas Sales

Cost: Free

Christmas represents one of the biggest sales opportunities of the year for food and drink businesses, but success is often determined by the preparation carried out months in advance. This webinar will provide practical guidance on planning and delivering effective Christmas marketing activity, helping businesses maximise seasonal sales while avoiding the stress and last-minute pressure that can arise during peak trading periods.  

 

Drawing on extensive experience supporting food and drink businesses of all sizes, this session will focus on creating a clear, manageable plan for the festive season. Attendees will learn how to prepare their online presence, cut through increased competition for customer attention, and make the most of in-person events and markets to drive both immediate and longer-term sales.  

 

Key takeaways:  

• Ensure your website is Christmas-ready through conversion rate optimisation, SEO and AI search optimisation.  

• Improve the visibility of your seasonal products and gifting ranges online.  

• Learn how to use email marketing, SMS, social media and PPC advertising effectively, regardless of budget.  

• Discover how to stand out during one of the most competitive marketing periods of the year.  

• Turn market and event visitors into future online customers using QR codes, tracking links and automations.  

• Develop a realistic Christmas marketing timeline that helps prevent burnout and last-minute panic.  

• Gain practical, actionable ideas that can be adapted to different business sizes, sales channels and target audiences.  

• Leave with a clear plan of what activities to undertake and when, ensuring marketing continues even during busy production periods.

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.