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Social Media for Business

Overview

Cost: £125.00

This one-day social media course will provide you with all the tools and skills you need in order to build upon your existing social media knowledge and create a more advanced strategy. You’ll learn to develop your content and achieve successful results on a variety of platforms.

You will learn to understand your audience and how to identify exactly where they come from. By doing this you will gain a better understanding on your ROI from social media.

 Advanced Strategy

- Trends and keyword research – optimising your strategy
- Building your brand image
- Brand consistency – the importance of having an integrated strategy
- Execution of strategy
- Tools and tactics to maximise engagement

Social Media Platforms

- Take your social media platforms to the next level
- Increase engagement on your Facebook, Twitter & Instagram
- An introduction to advertising on Twitter, Facebook & LinkedIn

Monitoring, Measurement & Analytics

- Basic analytics - understanding most common metrics of each platform
- Facebook Insights, Twitter & LinkedIn Analytics
- Google Analytics and how to identify exactly where your audience comes from
- Understanding ROI from social media
- Monitoring and Analytics tools – from small companies to large firm, which programme best suits you.

Blog

- Why blog?
- Maximising your blog for search
- Understanding the influential bloggers and insights into how to approach them
- Blogging and vlogging
- How to create engaging and shareable content

Reputation Management

- Reputation management – how to deal with negative communication
- Common/useful management tools

Risk Management

- Social Media Policy
- GDPR – General Data Protection Regulation
- Time management

Dates and venues

30 June 2020, 09:00 - 17:00
One Canal Parade, Cardiff, CF10 5BF

Cost: £125.00

View venue

Terms

Event organiser

Cardiff and Vale College for Business
Cardiff and Vale College
Dumballs Road
Cardiff
CF10 5BF
United Kingdom: Wales


02920 250 350
Email | Website