The Fan Factor: How to Build Brand Loyalty

Cost: Free

Attendees of this webinar must be food and drink producers who are registered with the Cywain programme. The Cywain programme offers high-quality support to food and drink producers, from start-ups to micro, small and medium size businesses. Click here to Register.

 

Would you like to learn how to turn casual consumers into lifelong fans? Want to know how to build a community around your food and drink brand, so as to foster long-term loyalty and repeat purchases?

 

Join this webinar, led by Julie Mills who will help you do just this.  During her role as Marketing Director for Booths Supermarkets, she gained a deep understanding of customer loyalty across bricks-and-mortar retailing, hospitality and online.

 

She has developed a framework of recommendations for small manufacturing brands to gain awareness and generate loyalty at pace – and in this session, these will be shared with those attending.

 

Session Structure:

Starting with the rationale underpinning the importance of loyalty before moving on to techniques to influence customer behaviour. The aim is to inspire you to see customers as “fans” and advocates for your brand. Ultimately “fans” support brands and generate growth in a commercially efficient manner.

 

Julie will explain which communication styles are required and the need to carefully consider tone and format including when to opt for generosity and transparency over traditional transactional models.  All aspects of the “marketing mix” will be presented, from print to digital activity.  And to bring the topic to life, a range of best-practice examples from inspiring businesses will be shared.

 

A webinar led by: Julie Mills, Shrewd Foodie and Food & Drink Wales Trade Development Programme

Julie Mills has had a 25 year career in the food and drink that started as a buyer for Waitrose prior to moving to Booths Supermarkets undertaking in Category Management, Buying and the role of Marketing Director. Julie was Commercial Director at Westmorland Ltd (Gloucester & Tebay Services), Managing Director of Keelham Farmshop and for over three years she has run Shrewd Foodie business development consultancy working closely with the Food & Drink Wales Trade Development Programme.

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.