The Insider’s Guide to writing a Presentation to Trade Buyers: Win your Product Listing

Cost: Free

Is your aim to get your food and drink product listed with buyers – whether foodservice, speciality retail or wholesalers?   Do you want to pitch to a buyer, but don’t know how to create a compelling pitch deck? (aka ‘Sell-in-Deck’ or ‘Trade Presentation)

 

This webinar is designed to help you to get a buyer’s attention and convince them that you are relevant and have the credibility to supply them.  

 

Julie Mills, will share her vast expertise in this field – having previously held buyer roles herself – with this useful guide of how to produce your own pitch deck or check that you have everything you need if you already have one. Importantly, it will include best practice real life examples of pitch decks from food and drink businesses.  And Julie will help you strike the right balance between the head and the heart – as Joseph Sugarman said, “You sell to emotion, but you justify a purchase with logic”

 

The webinar will cover:

• Layout and format
• Commercials
• Product positioning
• Branding
• Marketing
• How you will support a listing
• There will be some practical tips and technical information, but most of all it will help you stand out from the crowd and get across the key information a buyer needs, in a succinct and compelling way.

 

A webinar led by: Julie Mills, Shrewd Foodie and the Food & Drink Wales Trade Development Programme

Julie Mills established Shrewd Foodie Ltd to help brands grow sustainably. Her career spans two decades across the speciality food retail and hospitality markets, including:

• Managing Director of Keelham Farm Shop.
• Commercial Director at Westmorland Family Ltd.
• Marketing Director and various Buying and Category Management roles for EH Booths Supermarkets Ltd.
• Fresh Food Buyer at Waitrose, John Lewis Partnership.

 

She has a love of food and farming. Born on a family farm in the beautiful Cotswold Hills, now living in a remote part of South-West Scotland. Julie runs Shrewd Foodie with Jonathan, the much better half of both Shrewd Foodie and the marriage! 

We reserve the right to cancel or amend the timings of these sessions at any point up to the stated start time of the session.

Delegates may also cancel their booking at any time by following the link in their confirmation email.

Delegates are responsible for ensuring that they can access the website where the conference is delivered and for any charges incurred during attendance of the sessions.

Content Delivery by Programme

·         Presentations will be shared with WG Stakeholders after the event and through the WG Food and Drink Insight Hub

·         For specific projects or ad hoc pieces of work, Welsh companies attending/registering for the events may access the presentations. Depending on the data supplier agreement, the data will not be made available on the Insight hub for other companies to access for 6 months.

·         For other outputs, including downloads from data providers’ on-line portals, parts of reports, presentations or data may be shared with Welsh companies e.g. individual slides, depending on the data agreements with each data provider.

Company Sharing Rules

·         Companies cannot share slides or data to any 3^rd party; they can only use it internally within their company.  The only exception is that a company may share a few slides/ or some data as part of their presentations to customers. No whole presentations or reports can be forwarded to any 3^rd Party.

·         No data can be shared onto any public forum.

·         Any company that is found to break these rules will be liable for any subsequent action pursued by the data provider.

·         If in doubt, please seek advice from the Brookdale team.

No variation to these conditions shall be binding unless agreed in writing between the authorised representatives of the training provider and the delegate and/or their sponsoring organisation. The delegate and their sponsoring organisation acknowledge that these terms and conditions supersede any written or verbal communication.