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Twitter Course (Virtual Classroom)


Cost: £234.80 - £274.80

Course Programme

A quick look at Social Media and Twitter's place in it

  • Twitter and Social Media
  • What organisations are using Twitter and why?
  • What are your objectives for using Twitter?

Twitter Basics and Set Up
This section offers an insight into the mechanics of Twitter and ends with the creation of your account. We will cover:

  • The dashboard
  • Timelines
  • Tweets, retweets and notifications
  • Following and Followers
  • Crafting a Twitter name and Bio
  • Selecting/creating a suitable header and profile photo

The Art of Tweeting Part 1
We will consider who you are going to be tweeting to, the type of language and keywords you should use and trying to maintain a balance in your tweeting. We will use dozens of examples of how organisations are using Twitter. We will:

  • Create plain text tweets
  • Add links
  • Learn how to reply to and mention Twitter users
  • Discuss and use retweets effectively

How to Build a Following
We will show you how to take your Twitter followers from a handful to hundreds. This section will explore:

  • How to tap into your existing customer base
  • Use the various digital marketing tools to drive traffic
  • Commenting/retweeting
  • Reaching out to others and collaborating

Listening and Managing
This section looks at how to set Twitter up for managing and listening and some of the great 3rd party tools that can help you gain advantageWe will look at:

  • What you should be looking out for
  • Learning to respond and engage
  • Using Twitter Advanced Search
  • Evaluating and using 3rd party apps
  • Scheduling tweets
  • The importance of a Twitter Calendar

The Art of Tweeting Part 2
This second section delves deeper into how to tweet and looks at adding more value and functionality to your tweets. We cover:

  • How are companies crafting their tweets?
  • Understanding how to use hashtags
  • Using shortened & custom URL’s
  • Creating and adding images and video
  • 30 techniques to guarantee better engagement and activity

Monitoring and Advertising 
One area that people often overlook is that of measurement. This section will look at what and why we should measure? We look at:

  • Twitter's Analytics package
  • Discover how you tweet better
  • Find the optimum times to tweet
  • Consider how to use Twitter with Google Analytics

Twitter and Your Company

This final section looks at how you now go about integrating your Twitter strategy into the wider object of your organisation. We consider:

  • How to further develop your strategy
  • How to get further buy in from directors, managers & the staff
  • Defining the boundaries for your Twitter activity
  • Social Media/Twitter policy for your organisation


Our Cardiff courses are charged out at a standard fee of £195 +VAT per person (Early Bird offers exist) and our London prices are £295 +VAT (Early Bird offers exist). The price includes:

  • Course material
  • Access to a password-protected Twitter area on our website which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
  • Lunch and refreshments throughout the day


  • If you have 2 or more staff attending we can offer a discount (not applicable to Early Bird pricing). For numbers above 5, you may want to look at our In-House courses.
  • Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird pricing).

Dates and venues

11 May 2021, 09:15 - 16:15
Liberty Marketing Offices, Cardiff, CF14 5GJ

Cost: From £234.80

View venue

15 June 2021, 09:15 - 16:30
Liberty Marketing Offices, Cardiff, CF14 5GJ

Cost: From £234.80

View venue


Event organiser

Marketing Tom Media
Regus House, Malthouse Avenue
Cardiff Gate Business Park
CF23 8RU
United Kingdom: Wales

02920 005778
Email | Website