Understanding your Customers
This workshop takes you through the market research process, helps you identify the questions you need answers to, explains where to get information and which techniques to use and shows you how to use your findings to make better decisions.
By the end of this session you will:
- Understand why market research is so important
- Be clear about what market research you need to do
- Know where to find information and which techniques to use
- Know the market and your competitors
- Understand your customers
- Able to undertake your own market research
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