There are many ways to sell to overseas markets – from direct sales from the home country to more complex structures in target markets. Each market may require a different approach.
Do you know what makes your product successful in international markets? How do you decide which market entry option is best for your target market. This course explores the various routes to market, with a particular emphasis on Agents and Distributors and online sales as these are the most common options when entering a new market. We will also be highlighting some of the significant issues which may affect partner relationships in Europe as a result of the new trading terms from 1st January 2021.