CIM Digital Diploma in Professional Marketing (Level 6)

16 Medi 2024 - 27 Medi 2024, 18:00 - 20:30
Digwyddiad ar-lein

Cost: O £0.00

This module will enable you to take both a traditional and digital strategic approach to marketing planning, integrating digital strategy, models, frameworks and techniques throughout to achieve competitive advantage. It is one of the MANDATORY modules of the CIM Diploma in Professional Digital Marketing, the CIM Diploma in Professional Marketing and the CIM Diploma in Sustainable Marketing.

You will be able to recognise the significance of situation analysis and use techniques to assess the external and internal environments that enable effective decision making. You will also be able to apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.

20 Ionawr 2025 - 29 Ionawr 2025, 18:00 - 20:30
Digwyddiad ar-lein

Cost: O £0.00

For many organisations, adopting digital marketing has involved transforming aspects of their practice and application. This module, which is one of the MANDATORY modules of the CIM Diploma in Professional Digital Marketing, will provide you with an in-depth understanding of the strategic implications of developments in the digital environment, as well as their impact on marketing. This will enable you to integrate and optimise digital marketing as well as develop strategic responses to change. You will also be able to ensure responses are measured to evidence success.